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Danijel Bićanić

Business consultant, sales trainer and coach

Barbara Ružić

HR consultant

Deana Vrban

psychology graduate/ communication skills expert

Matija Longin

mag. oec., MBA

Vedran Andrić

Customer Relationship Development Department

Danijel Bićanić - Business consultant, sales trainer and coach


Sales management and selling skills should be viewed just as any other trade. Trades you can and must learn, master, practice and systematically perfect. Sales success knows no secrets, shortcuts, tricks or overnight success... Sales success is based on hard and, first of all, intelligent work!

In these words Danijel Bićanić, business consultant and sales trainer, has summarized his view of successful sales.

Danijel Bianić started his professional career on sales and managing positions in Croatian and German hospitality business in 1998.

In 2003, he endeavoured into business specialization education in the field of training and coaching. For the following 4 years, he worked as a sales director and sales coach in two education companies. In 2007, he founded Bićanić Consulting, through which he offered a unique concept of applicable sales education and consulting, based on the sales reality and specific features of the Croatian market and economy.

In the following 9 years, over 150 companies (active in b2b sales, b2c sales, retail and telephone sales) hired Danijel Bićanić in sales business improvement projects. As a consultant and a trainer, he works in Croatia, Bosnia and Herzegovina, Serbia and Kosovo. As a sales coach, he has had opportunity to attend over 5000 b2b sales interviews and monitor over 8000 retail interviews. More than 1300 sales employees, sales managers and sales directors have attended Bićanić sales trainings.

The listed experiences have enabled Danijel Bićanić to provide actual help to his clients on the field of creating efficient sales strategies and improving sales organization, as well as developing quality solutions for management of the sales workforce. These topics have become a focus in work of Bićanić Consulting, with their orientation to achieving measurable results in the sales business, sales education and client counselling.

Danijel Bićanić is a regular columnist in Poslovni savjetnik monthly and a visiting lecturer at conference Superprodavač”.

Furthermore, he is the author of three books on sales, sales management consulting and sales workforce market.

He is fluent in German and English and he also holds trainings, seminars and lectures in these languages.

In his free time, he teaches kung fu.

Barbara Ružić - HR consultant


Barbara Ružić, psychologist, started her career in banking industry (Kaptol banka: Human Resources Manager and Raiffeisenbank Austria: Personnel Training and Development Coordinator). After six years in banking, she decided for a new challenge in a completely different branch – trade (Getro: HR director). With overall experience exceeding 8 years of work in the field of HR within corporations, in 2006, she founded her own consulting company Artis Rei d.o.o. for HR and she currently works as an HR consultant and trainer.

During the course of her professional career, she completed a range of professional HR seminars abroad (CIPD – London, IEDC – Bled, Achieve Global – Vienna) and in Croatia (CBA Business School), numerous trainings for development of management, communication and sales skills, as well as customer relationship trainings by different lecturers. She has also enrolled a postgraduate study at the Department of Psychology.

She acquired her experience through implementation of professional selection of candidates for different groups of work positions (management positions, sales staff and other administrative positions); development of work performance monitoring system and accompanying reward systems; establishing a system for professional specialization and staff development (introduction into work, development of expertise, development of management skills, development of communication and selling skills); establishing work of internal trainers (development, assessment centre and monitoring the work of internal trainers); employee job satisfaction and engagement surveys; reorganization of individual organizational units (redefinition of business processes, creating workplace profiles); development of Regional Development and Training Centre” for Raiffeisen Group in Eastern Europe region; introduction of new IT support in HR (SAP).

Deana Vrban - psychology graduate/ communication skills expert


After graduating psychology, she is employed as an organizational psychologist in the automotive industry. In such turbulent branch and multicultural environment, she has implemented the Human Resources processes in several neighboring countries, acquiring an enviable practical knowledge.

During 15 years of experience in the field of human resources, she learned to develop and implement specific processes:

  • candidates selection for the positions of different hierarchical levels

  • development of a system for monitoring work performance (so called annual interview)

  • establishment of a system for individual development (from job introduction to development of "soft" and specific skills through the process of training)

  • competence development system implementation

  • survey of employee satisfaction

  • individual counseling (coaching) and training of managers to effectively conduct its associates as well as in improving their personal development (the process of successive development)

Through the implementation of above mentioned processes, she had the opportunity to lead teams of experts and heads of various departments.

With employees of different hierarchical levels, she conducted workshops on topics: selection of candidates, professional guidance of employees, motivation and self-motivation, presentation skills and public speaking, business communication, competence of employees, annual dialogue, time management, stress management ...

As a member of team for the implementation of methods and techniques to improve business processes - so-called "Lean methods" (Lean Production), she gained excellent practical experience.

As certifier of The Employer-Partner Certificate (Certificate for excellence in human resources management, developed by Selectio doo), she has a chance to experience many practical solutions of human resources management in many different industry areas, which is an excellent method of professional and personal development.

Education and gained experience, she continuously renewed by following seminars, latest domestic and foreign literature and by participation in projects related to the management of human resources. She is active as a guest lecturer and an associate.

She possess a certificate of NLP Business Practitioner. NLP (Neuro Linguistic Programming) provides insight into the efficient combination of psychology and communication techniques that help to "work on themself" but also in more successful interacting with others. NLP techniques teach us, how to ineffective patterns of thinking and behavior replace with efficient ones, both in business and in the private environment.

She owns a certificate for Business & Life Coach, ICI international associations, and through the coaching process combines a variety of psychological and developmental methods to increase business efficiency, personal effectiveness and life satisfaction of people. Scientific studies have demonstrated that the balance between work and private life is the foundation of success and effective results.

She is an active member of the Croatian Psychological Chamber and the Croatian Psychological Association. Personal and professional motto, that constantly moves her towards the achievement of higher levels is the need, to inspire others to develop a passion for personal growth, development and a sense of self-worth.

Matija Longin - mag. oec., MBA


Matija Longin je poslovni konzultant, investitor i poduzetnik. Pripadnik nove generacije visoko educiranih menadžera u Hrvatskoj, koji uvijek rado ističe da svoj ‘recept za uspjeh’ pronalazi u savršenom spoju najprestižnijih menadžerskih teorija i poslovanja 'običnog uličnog prodavača'. Na taj način g. Longin svoje poslovne uspjehe temelji prije svega na desetgodišnjem radnom iskustvu u direktnoj B2B i B2C prodaji, strateškom marketingu te vođenju projekata u više različitih industrija. Istovremeno, posebne napore ulaže u nadogradnju poslovnih vještina, specijalistička znanja, ali i mrežu poznanstva s najutjecajnijim ljudima iz poslovne i političke svakodnevnice.

Iza g. Longina stoje dva vlastita poduzeća, veći broj konzultantskih, ali i izvršnih uloga u različitim projektima od usluga u industriji turizma do proizvodnje u industriji hrane, te kao 'kruna' svemu, dugo menadžersko iskustvo u poduzeću Printera. Upravo za industriju grafičke proizvodnje, kao jednu od onih koje obilježava intenzivna utakmica mnogobrojnih konkurenata, g. Longin često kaže da je jedan od najboljih poligona za razvijanje i testiranje poslovnih vještina svakog menadžera.

Disciplinu i neizmjernu količinu radne energije vježbao je od malih nogu kroz profesionalni sport. Vezan uz more, rođen i odrastao u Zadru, g. Longin je od svoje šeste godine aktivan u jedrenju, uz zavidne rezultate, kako u juniorskim, tako i kasnije u seniorskim kategorijama. Uz posao i obitelj, danas teško pronalazi vrijeme za jedrenje, a kada to prilike dozvoljavaju opušta se uz more u društvu svojih najbližih.

POSLOVNO RADNO ISKUSTVO

2016. - BIČANIĆ CONSULTING - Član izvršnog konzultantskog tima

2016. - ZADAR ARCHIPELAGO - Osnivač i vlasnik zadužen za širenje i razvoj novih proizvoda/usluga

2010. - PRINTERA - Direktor prodaje i marketinga u timu od 18 ljudi

2008. - PRIME YACHTING - Osnivač i vlasnik zadužen za ključne kupce

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TEMELJNA EDUKACIJA

2015. - IEDC- BLED SCHOOL OF MANAGEMENT, BLED – MBA

2010. - EKONOMSKI FAKULTET, ZAGREB – mag. oec.

2005. - JEZIČNA GIMNAZIJA VLADIMIR NAZOR ZADA – SSS

USAVRŠAVANJE, INDIVIDUALAN RAD S TRENERIMA I ZNAČAJNIM KONZULTANTIMA

2015. prof. Nenad Filipović, ASG –AE, strateško promišljanje i strukturiranje brzorastućih organizacija

2014. Marko Lučić – Organizacijske disfunkcije, obrasci uspješnog vođenja i dinamika tima

2013. Daniela Miljan i Ivan Miljan – Efikasna komunikacija operativnog i strateškog menadžmenta

2011. Danijel Bičanić –Terenski rad prodaje, organizacija i sustavi upravljanja prodajom i rezultatima

'10, '11, '12 – SUPER PRODAVAČ konferencija više tema iz direktne prodaje i marketinga

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ČLANSTVA U ORGANIZACIJAMA

od 2014. JCI Hrvatska – Globalna obitelj mladih i utjecajnih individualaca, Nacionalni Predsjednik '14

od 2012. YES Hrvatska – Međunarodno udruženje mladih menadžera

od 2014. GLOBAL SHAPERS – WEF, član Svjetskog Ekonomskog Foruma, Kurator za Hrvatsku '15

od 2010. eALUMNI (eSTUDENT) – član studentske i alumni organizacije najboljih studenata ZG UNIV

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Vedran Andrić - Customer Relationship Development Department


Vedran Andrić has been working as the head of the Customer Relationship Development Department since 2015. He is in charge of online communication in Bićanić Consulting.